The Toolbar Marketing Method

Posted by Justin Brooke on September 1, 2007

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Toolbar marketing is something that was really supposed to get a lot more attention and momentum this year. I was researching it heavily in January and even saw Anik Singal talking seriously about it being the big wave. It really should be too, but maybe it’s still to early for some.

My toolbar has done wonders for me via tons of new opt-ins, backlinks, and now since they have it downloaded I can send messages directly to their screen. (RSS based not IP based) My wife has started using toolbar marketing also in her niche and has seen 280+ opt-ins in about 2 weeks. All she did was create a squeeze page based around a keyword she researched to have high traffic and low SEO competition and then offered a toolbar full of resources related to that keyword. (free teacher resources)

These toolbars are 100% free to create. When given away for free they make killer link bait, lead generators, and the best part is you can fill them with affiliate links and no one can ever tell! Your affiliate links are 100% cloaked because the toolbar never even shows what link or site they are going to before they get there. Add on a tell-a-friend script and you have a powerful traffic gen. engine for zero cost and only about an hour or two of time to make.

Conduit.com is a website where you can create custom toolbars for both the FireFox and Internet Explorer browsers. I suggest you use the “messages” module so that you can send messages to all your toolbar users…These messages go right to their browsers and avoids all spam laws!!!

Have you used toolbars in your marketing? If you have or start too please leave a comment and share your success stories and concerns.

Onwards and Upwards,
Justin Brooke