Secret To Landing Big JV Partners

Posted by Justin Brooke on May 4, 2008

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 Have you ever tried to get a big JV?

If you’re like me when I was just starting out then you prolly got a “no” or just never heard back from the person you were asking.

Well I already knew that in order to get a JV with a top level marketer. You have to either work your way in or buy your way in. But, Russell Brunson let me  in on how he gets his JV’s by role playing with me and some of his other business partners

Step 1: Research your potential JV partner. Try to
find out whats going on lately in his or her life.
You can do this by subscribing to their list, twitter,
or myspace/facebook pages.

Step 2: PICK UP THE PHONE - emails don’t work and
it’s too easy for them to just press delete.

Step 3: Call them up and say something kinda like this…

“Hey John, this is {!firstname_fix} with yourdomain.com
I love what you are doing with your XYZ website. Hows
that doing for you?

Awesome is there anything I can help you with on it? My
specialty is blahblahblah.

Ok well I’m trying to launch a product of mine that’s highly
related to your  XYZ site.  How much would you charge me
for advertising?”

(They will either get the hint and invite you to talk more
about your product her and possibly a JV. Or they will give
you a price.)

If they invite you to talk more about the product here then do so. However, remember that they don’t so much care about how much they’ll make. They care about how much their list will like the offer, any cool gadgets they can win for promoting, and the quality of the product.

If they give you a price for advertising tell them it sounds good you’ll call back soon after you run your numbers to see if that price will work for you. Make sure you end the call with you trying to help them with something. All these guys are strapped for TIME and if you can save them some they’ll be putty in your hands.

The first call is never to try and sell them on yourself, your product, or a promotion. It’s about how you can help them with something. Then the law of reciprocity comes to play after you help them with something. Thats when you have your best shot at telling them about your product and asking for a promotion.

If all else fails… Bribery still works. Working so close with a lot of top marketers I see them getting packages of gifts all the time with a free copy of the senders product attached to a letter. The letter usually has the receiving parties affiliate details on them with a URL to where they can get pre-made promotional material.

All of this works based on the law of reciprocity and building emotions of guilt in the potential JV partner. When you call them on the phone they don’t want to be rude when you are only asking them how YOU can help save THEM some time. When you send them a bribery gift they feel like crap if they don’t at least call you back and get more info. When you bribe them and help them save some TIME on a project they feel like they now owe you something.

It works! It may not be the way you WANT to do things but it is the proven way thats been working for years.

Go Bigger,
Justin Brooke