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Archive for the ‘Conversion’ Category

Great Big Giant Enormous List of “Get Your 800 Number”

Posted by Justin Brooke on September 5, 2007

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Kall8

The easiest way to increase conversions, brand trust, and credibility is to simply have an 800 number for your business instead of your cell number or landline number. Anytime you can make yourself look like the bigger corporations in the mind of your customer you increase the likliness of a sale. You’d never call AT&T through a normal landline number, nor Apple, and it looks to me like they know what they are doing in the sales game!

I think people still have the notion that it’s expensive to set yourself up with an 800 number. However, that couldn’t be farther from the truth. It used to be expensive back in the late 90’s, but hey we have DVD’s, DSL, and satellite radio now. Technology is different nowadays and so are prices for old technology. Here’s a list of places where you can go get your own 800 number setup today…Psst, pick the one I have a banner for ;)

  • http://www.freedomvoice.com
  • http://www.ringcentral.com
  • http://www.phonepeople.com
  • http://www.instant1800.com
  • http://www.value800.com
  • http://www.tollfreemax.com
  • http://www.evoice.com

Some features you might want to look for are auto answer, recorded greetings, voicemail by email, multiple extensions, and call forwarding. These all play their part in making you appear to be a large corporation when you might still be just working out of your house.

Another great feature that you might want to look for and I’ll talk about these in upcoming blog posts are voice blasting and the ability to just have a pre-recorded sales pitch play for each caller. These two services can become great sales tools and pick up conversions that other mediums could never have touched. I recommend using either eVoice.com, Kall8.com or FreedomVoice.com to get these extra “conversion scraping” features.

Onwards and Upwards,
Justin Brooke

What If Google Analytics Married Camtasia?

Posted by Justin Brooke on September 4, 2007

Pure craziness right? Well, lucky for my wife it’s not actually possible for someone to MARRY a website. Although, their are such things as mash-ups. Not that this site I’m talking about is a mash up…Lemme start over…

Clicktale.com is by far the coolest tool I’ve used all year! Clicktale gives you the tracking of Google analytics (somewhat watered down) with the visuals of a Camtasia screen capture. This means that when a user visits your site and you have the snippet of clicktale code embeded on it, that visitors browsing session gets recorded. Visually recorded! Not only that but Clicktale is also creating heatmaps for your site based on the users actions while browsing.

Imagine how much better you can build or I guess re-build your pages once you have watched 100 movies of actual visitor sessions on your website. If you got to watch each visitors mouse movements, scrolling frequency, where they pause and actually read, where they click, how fast they click back…Would you be able to build better pages based on that information? I think so!

They have several different plans available including a cost free option. I currently purchased the $20 a month plan as it gives me a real good look into my stronger sites. I’m positive I’ll be boosting that up very soon though after seeing how powerful Clicktale really is. You get to practically stand over your visitors shoulders and see what they like and don’t like about your websites! If you think this is as hot as I do or better yet if you have something better (doubtful), leave a comment and we’ll kick around the case studies…

P.S. Do the posts without banner ads make it easier to read
or can you guys live with the fact that I’m a marketer doing
his job?

Onwards and Upwards,
Justin Brooke