Why John Reese Is Only Half Right IMO
Posted by Justin Brooke on June 19, 2008If you're new here, you may want to subscribe to my RSS feed. like everyone else has. So you don't miss anything...
It’s exactly because of arguments like these that I have been changing over the whole way my business is perceived.
I agree with EVERYTHING John says in this post and he truly was the wrong target for these attacks.
However, we as Internet marketers need to appreciate the views of other people as a form of market research. Ballpark estimates say that half the Internet business world loves our “ebook seller” models and the other half hates it.
A good marketer should see that and think “Damn, half the Internet doesn’t like what I am doing. Maybe I can go see what they do like and model myself as a hybrid. So maybe I can get some leverage on that other half of the Internet.”
While I love John, Frank, Russell, Ed, Jeff, Eben, and all our other industry leaders just as much as the next guy. There are other marketers out there so big that their shadows can span across all our “gurus’ combined.
John Reese please don’t take this the wrong way…
Michael Arrington of TechCrunch.com makes over $250k per month with a BLOG and that blog has over 750,000 subscribers.
Kevin Rose of Digg.com receives over 25 million UNIQUES per month and is reported to have over 2 million registered users. Hows that for an email list!
Tom Anderson created a little website called Myspace.com and sold it for $580 million dollars to FOX. Myspace.com now has over 100 million registered users and gets paid 5 figures and more for ad campaigns from the largest companies in the world.
I could keep going with these facts for a long time. My point is that we as marketers should not be fighting this good fight but embracing it, analyzing it, and then capitalizing on it.
Who is it that is hating on us?
What is it that they don’t like?
How many of them are there?
What can I do to bring these people back?
Marketing and sales is at it’s core an “objection” search and destroy game. Then why are we as marketers not searching and destroying this “ebook sellers haters club” objections?
As you can tell I am very passionate about this as well as a good friend of mine Alejandro Reyes. We’ve been talking about this very topic for about a month now. Our websites, marketing, and characters are adapting because of it.
The result is we’re pulling in brand new partners on much higher levels then ever before. Love to talk about this more with anyone who cares…
Thanks for listening,
Justin Brooke
EDIT: This was not meant to show John Reese in any kind of a bad light. I am a raving fan of Reese’s work and certainly he is a legend in our industry. This was mainly directed at a lot of us who are still on our way up in the industry. Showing that we as an industry have the ability, and in my opinion the responsibility, to analyze why we have a stigma in so many peoples eyes. Then take actions to correct that.
