Posted by Justin Brooke on
June 19, 2008
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It’s exactly because of arguments like these that I have been changing over the whole way my business is perceived.
I agree with EVERYTHING John says in this post and he truly was the wrong target for these attacks.
However, we as Internet marketers need to appreciate the views of other people as a form of market research. Ballpark estimates say that half the Internet business world loves our “ebook seller” models and the other half hates it.
A good marketer should see that and think “Damn, half the Internet doesn’t like what I am doing. Maybe I can go see what they do like and model myself as a hybrid. So maybe I can get some leverage on that other half of the Internet.”
While I love John, Frank, Russell, Ed, Jeff, Eben, and all our other industry leaders just as much as the next guy. There are other marketers out there so big that their shadows can span across all our “gurus’ combined.
John Reese please don’t take this the wrong way…
Michael Arrington of TechCrunch.com makes over $250k per month with a BLOG and that blog has over 750,000 subscribers.
Kevin Rose of Digg.com receives over 25 million UNIQUES per month and is reported to have over 2 million registered users. Hows that for an email list!
Tom Anderson created a little website called Myspace.com and sold it for $580 million dollars to FOX. Myspace.com now has over 100 million registered users and gets paid 5 figures and more for ad campaigns from the largest companies in the world.
I could keep going with these facts for a long time. My point is that we as marketers should not be fighting this good fight but embracing it, analyzing it, and then capitalizing on it.
Who is it that is hating on us?
What is it that they don’t like?
How many of them are there?
What can I do to bring these people back?
Marketing and sales is at it’s core an “objection” search and destroy game. Then why are we as marketers not searching and destroying this “ebook sellers haters club” objections?
As you can tell I am very passionate about this as well as a good friend of mine Alejandro Reyes. We’ve been talking about this very topic for about a month now. Our websites, marketing, and characters are adapting because of it.
The result is we’re pulling in brand new partners on much higher levels then ever before. Love to talk about this more with anyone who cares…
Thanks for listening,
Justin Brooke
EDIT: This was not meant to show John Reese in any kind of a bad light. I am a raving fan of Reese’s work and certainly he is a legend in our industry. This was mainly directed at a lot of us who are still on our way up in the industry. Showing that we as an industry have the ability, and in my opinion the responsibility, to analyze why we have a stigma in so many peoples eyes. Then take actions to correct that.
Posted by Justin Brooke on
February 18, 2008
There’s a set of tools out now that let you snipe out blogs for when they make a new post. You’ll know much quicker then RSS as to when they make the post so you can be the first commenter! This is highly beneficial if used in the right ways…
- Don’t be first everytime
- Leave a valuable comment that will make people want to know more about you
- Look for posts that are relative or that you can make relative to your website
- It must be a blog that gets commented a lot
The tool is called Comment Sniper and it’s a free download!
Thanks to Michelle MacPhearson for showing the world about it. I’m envisioning a dark room with a bunch of blogs quivering in fear huddle together in a corner of that room! haha
Posted by Justin Brooke on
February 5, 2008
I just spent probably my best $75 over at www.30minutebacklinks.com - It’s a video and resources that show you how to get the most ridiculously easy backlinks ever. No worrying about no follow links, monthly submissions, or being spammy on someone elses website.
The idea is so simple I could ruin all her sales with just one sentence. However, that’s where all the value comes from! It’s simplicity and brilliance all wrapped into one. I have a full time virtual assistant that works over seas and have him constantly work on link building. I was able to give him this link building course without needing to explain anything else.
If you read Michelle’s blog you’ll find a post that has a $25 coupon code. You’ll also find tons of high quality social marketing advice. More then doing what she tells you to do - Watch what she does this gal is a KILLER when it comes to social media.
Hey Michelle - I know you’ll see this sooner or later since you’re a social media HAWK like I am. I truly want to say thank you and you really kick ass!
Go Bigger,
Justin Brooke
Posted by Justin Brooke on
September 12, 2007
HOLY CRAP!!! Jack and Howie hit it out of the ballpark this time! I was particularly interested in this report because I have been doing the search listing domination trick for almost 4 months now and teaching it to my students…However, I wasn’t smart enough to come out to the public with it like these guys did.
I did however present the technique at Russell’s seminar in Boise last week and everyone ate it up…These guys really have something powerful on their hands with their Bend The Web report.
Reading it…I kept cursing out loud at myself for not coming out with it first and how eloquently they presented the information. Absoultely, definitely, 100% the best report I have read - hell the best 29 pages I have read in all of 2007! No B.S. I am not being paid for this post.
I liked the report SOOO much that I spent the last 3 hours creating the “Bend The Web Toolbar” which Jack and Howie are more then welcome to claim full ownership of. I even made sure that it links back to their www.bendingtheweb.com site in the most prominent position possible.
I created the toolbar after reading the report realizing that many people will need and “all in one place” resource like this. Plus, I’m hoping to get on Jack and Howie’s good side! If you’d like to download the “Bend The Web” toolbar just click here for Firefox and here for Internet Explorer.
Note: Jack or Howie after reading the report I know will be seeing this post show up in your Google alerts…Drop me a line I’d love to chat it up with you guys. I hope you like what I have created, I had no bad intentions or tail riding in mind. I purely wanted to add value to what you guys are doing.
Onwards and Upwards,
Justin Brooke
